Digital PR and the world of blue sky thinking

If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to […]

The Art of Freelancing

There are approximately 25,500 self-employed people in Brighton and Hove. This represents 13% of 16-64 year olds which is much higher than the national average of 9.6%. Why is that? Is it the lure of the sea that tempts people into freelancing and self-employment? To help new and experienced freelancers brush up on their skills and knowledge, the Skiff is […]