‘What should a digital marketing audit include?’ is a commonly asked question when a client is in the process of developing a new communications strategy or website that needs to be fit for purpose for the digital age.
If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to […]