After your thing of beauty is unleashed upon the world, rather than just move straight on to the next project it is time to celebrate it. Now is a good time to sit down with the whole team and have a debrief session to talk about what worked well and what could work better.
This should ideally come as early on in the project as the brief, but as is the case with many creative project using emerging technology, you need to go through a discovery phase first.
A lot of creative projects often go down to the wire, they are complicated by their very nature and there may be huge unknowns, especially if the project balances on the ‘cutting edge’. We have gathered some useful tools to help you plan, ensure positive communication between the creators and client, how to create a timeline, and how to assess risks […]
Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of […]
Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture […]
You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are […]
Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
In this seven step guide, we’ll be looking at the anatomy of a creative project. We’ll begin with the brief and idea generation, then look at how to capture that idea and turn it into a reality, the logistics of timelines and deliverables, and how to ensure the project achieves a happy and successful outcome.