Step 4: Harnessing the Power of Iteration

Posted Leave a commentPosted in Business development, creative projects, emerging technology, PR, project management

Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of […]

Step 3: Capturing the Idea

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Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture […]

Step 2: The Art of Brainstorming

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You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are […]

How to engage the unengaged and delight the disillusioned

Posted Leave a commentPosted in 360, 3D Printing, 3D scanning, Augmented Reality, Business development, digital marketing, emerging technology, Events, PR, social media

How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality. This prezi below will give you a brief […]

Digital PR and the world of blue sky thinking

Posted Leave a commentPosted in Business development, digital marketing, PR, social media

If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to […]