Small is Beautiful exhibition stand visualisation in 3D Visit Brighton challenged us to create an exhibition stand with a difference, defy corporate mediocrity, represent all that is good about our beautiful city by the sea, its vibrancy, compactness, its heritage and progressive artistic nature.
Set in a dystopian 2019, the epic sci fi film Bladerunner correctly predicted overwhelmingly large digital billboards, flying cars, and computers that we would interact with through speech, though it didn’t necessarily see them fitting in our pockets.
If you think ‘Big Data’ is just a buzzword, here are a few facts: 90% of the data in the world has been created in the past two years By 2020 it is estimated that for every human being, 1.7 Megabytes of data will be created every second
Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact.
Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of […]
Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture […]
You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are […]
Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
In this seven step guide, we’ll be looking at the anatomy of a creative project. We’ll begin with the brief and idea generation, then look at how to capture that idea and turn it into a reality, the logistics of timelines and deliverables, and how to ensure the project achieves a happy and successful outcome.
It sounds too good to be true, but the old routine of slogging away at a screen for 8+ hours without a break as you ride caffeine spiked waves of exhaustion is making room for new and more intelligent working practices. Here’s a whistle-stop primer on how to work smarter, not harder: