Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR.Continue reading →
It is a fascinating time for VR developers and artists seeking new mediums, of which there is no shortage in Brighton. At the VR lab launch, which was part of the Brighton Digital Festival, I recognised musicians, mixed media artists, programmers, gamers, and representatives of companies exploring commercial and training applications. That is the beauty of VR, it is an open field, where corporates are turning to indies and cutting edge companies to provide them with the next great interactive experience who in turn are trying to discover just how far the boundries stretch. Continue reading →
Virtual Reality has a growth curve pointing straight towards future consumer adoption. The most interesting developments are still happening on the periphery, and the VR scene is having its moment in Brighton.
During your crystal ball gazing exercises you may or may not have come across the Gartner’s Hype Cycle of Emerging Technologies. Keeping an eye on Gartner’s yearly report can be useful and interesting as it shows what stage of development emerging technologies are at – from conception to maturity and mass adoption. It has been used since 1995 to show the common pattern of “overenthusiasm, disillusionment and eventual realism” that comes with each invention and new technologies. It is often used by companies as a guide for when new technologies should be adopted for maximum impact and value.Continue reading →