‘What should a digital marketing audit include?’ is a commonly asked question when a client is in the process of developing a new communications strategy or website that needs to be fit for purpose for the digital age. Continue reading
If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to know everything there is to know in the world of digital… Continue reading
With the trend of major social networks such as Facebook giving prominence to paid for updates on their platform and others following suit, does it mean that social media is becoming less social for small businesses? Is it pay for play or get lost type of time? Does it mean that we will see more updates in social media from organisations that can afford to pay for having their voices heard? Continue reading
If you are looking for an excuse to come to the sea on a work day, then this is your chance – the Digital Marketing Day #2014DMD is in Brighton on 20th June 2014. The event, produced by Sussex Business Bureau, brings you expert talks on social media, digital marketing strategies, techniques and best practice.