You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are ephemeral and all you need at this stage is to capture glimpses. The most important rule is to have no rules and keep the ideas coming without judging them. Here we’ll gather some top tips for idea generation, welcome the weird and wonderful ones.