Augmented reality has been silently waiting in the wings while Virtual Reality has been busy tap dancing on the global media stage. AR has appeared to be a technological advancement loaded with potential that hadn’t quite found its niche and was too busy being overshadowed by its big brother VR, until the release of Pokémon Go.
There is a lot of hype around emerging tech such as wearable technology and augmented reality. Some industry fans go as far as saying that this is THE year of wearable technology.
According to Gordon Padkin from Freescale, one of the panellists at the Wearable Technology Show (10th-11th March), “barriers to entry from a software and electronics perspective are very low, so it’s a good time to join the industry.” He added that “50% of wearable technology ideas will come from start ups”.