Set in a dystopian 2019, the epic sci fi film Bladerunner correctly predicted overwhelmingly large digital billboards, flying cars, and computers that we would interact with through speech, though it didn’t necessarily see them fitting in our pockets. The film also depicted climate collapse through endless rains and androids that most people couldn’t tell from humans, but thankfully we’re not quite there, yet.
In 1983, a year after Bladerunner’s release, one of the fathers of sci fi writing, Isaac Asimov, was asked for his predictions for 2019 by the Toronto Star. They included ubiquitous computers and mobile devices, and their use and growth fuelled by an increasingly complex society, overpopulation, and pollution. His predictions were mostly impressively on the mark for a society that has gone through such a rapid transformation, especially considering the predictions were prefaced having to force the assumption that there would be no nuclear war. He signed off saying that 2019 would be a bridging point for far greater changes that would follow. Continue reading →
Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR.Continue reading →
Augmented reality has been silently waiting in the wings while Virtual Reality has been busy tap dancing on the global media stage. AR has appeared to be a technological advancement loaded with potential that hadn’t quite found its niche and was too busy being overshadowed by its big brother VR, until the release of Pokémon Go.
There is a lot of hype around emerging tech such as wearable technology and augmented reality. Some industry fans go as far as saying that this is THE year of wearable technology.
According to Gordon Padkin from Freescale, one of the panellists at the Wearable Technology Show (10th-11th March), “barriers to entry from a software and electronics perspective are very low, so it’s a good time to join the industry.” He added that “50% of wearable technology ideas will come from start ups”.