Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture your idea’s essence and allow it to be shared between the team and communicated to others.
You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are ephemeral and all you need at this stage is to capture glimpses. The most important rule is to have no rules and keep the ideas coming without judging them. Here we’ll gather some top tips for idea generation, welcome the weird and wonderful ones.
Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
In this seven step guide, we’ll be looking at the anatomy of a creative project. We’ll begin with the brief and idea generation, then look at how to capture that idea and turn it into a reality, the logistics of timelines and deliverables, and how to ensure the project achieves a happy and successful outcome.
It sounds too good to be true, but the old routine of slogging away at a screen for 8+ hours without a break as you ride caffeine spiked waves of exhaustion is making room for new and more intelligent working practices.
It is a fascinating time for VR developers and artists seeking new mediums, of which there is no shortage in Brighton. At the VR lab launch, which was part of the Brighton Digital Festival, I recognised musicians, mixed media artists, programmers, gamers, and representatives of companies exploring commercial and training applications. That is the beauty of VR, it is an open field, where corporates are turning to indies and cutting edge companies to provide them with the next great interactive experience who in turn are trying to discover just how far the boundries stretch. Continue reading →