With the trend of major social networks such as Facebook giving prominence to paid for updates on their platform and others following suit, does it mean that social media is becoming less social for small businesses? Is it pay for play or get lost type of time? Does it mean that we will see more updates in social media from organisations that can afford to pay for having their voices heard?
That was the main benefit of social media a few years ago that you didn’t have to have big budgets to get your message across as a small organisation, unlike TV advertising which was and still is affordable only to organisations that can afford to pump lots of money into their advertising efforts.
To put social media into perspective, it’s worth looking at digital marketing as a whole. Here are a few digital marketing trends for 2015 from SmartInsights.