Category: social media

Step 3: Capturing the Idea

Capturing The Idea

Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture your idea’s essence and allow it to be shared between the team and communicated to others.

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Social Media Superheroes

What if social media were superheroes? Who would be the Silversurfer, Rogue or Spiderman of social media?

In this prezi, you will find an overview of the main social media platforms for freelancers and small businesses, a few facts, figures, trends, free tools for managing, monitoring and evaluating your social media work, tips, tricks, to do lists based on best practice and years of experience in the field.
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Fusing Emerging Technology and Art

When Pegasus PR approached me to do a presentation for their Inspiring Healthy Futures event, I thought that it would be great a opportunity to talk about 3D body scanning and 360 time freeze photography and how we have been fusing this emerging technology with art to grab people’s attention. The only tricky bit was the actual theme of the event ‘inspiring healthy futures’, because what we had been creating was more to do with fun and novel event experiences rather than inspiring people to live healthy. Luckily, there are a number of applications for this technology within the health and fitness industry as well as other sectors.

The video shows the entire 18 minutes presentation, and below are just a few snippets of information taken from it.

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How to engage the unengaged and delight the disillusioned

How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality.

This prezi below will give you a brief overview of how we cut through the digital noise.

Social Media Survival Kit for freelancers and small businesses

What if social media were superheroes? Who would be the Silversurfer, Rogue or Spiderman of social media?

In this prezi, you will find an overview of the main social media platforms for freelancers and small businesses, a few facts, figures, trends, free tools for managing, monitoring and evaluating your social media work, tips, tricks, to do lists based on best practice and years of experience in the field.
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Digital PR and the world of blue sky thinking

If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to know everything there is to know in the world of digital…  Continue reading

Digital Marketing Trends in 2015

With the trend of major social networks such as Facebook giving prominence to paid for updates on their platform and others following suit, does it mean that social media is becoming less social for small businesses? Is it pay for play or get lost type of time? Does it mean that we will see more updates in social media from organisations that can afford to pay for having their voices heard? Continue reading