Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR. Continue reading
Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of digital fortune. Ultimately, one of the best weapons you can carry to navigate your quest successfully is iteration.
Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear. After the outpouring of ideas in Step 2: The Art of Brainstorming, it is time to start selecting the best and brightest and pop them in your butterfly jar for closer inspection. We will look at a digital and analogue toolkit to capture your idea’s essence and allow it to be shared between the team and communicated to others.
You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are ephemeral and all you need at this stage is to capture glimpses. The most important rule is to have no rules and keep the ideas coming without judging them. Here we’ll gather some top tips for idea generation, welcome the weird and wonderful ones.
It is a fascinating time for VR developers and artists seeking new mediums, of which there is no shortage in Brighton. At the VR lab launch, which was part of the Brighton Digital Festival, I recognised musicians, mixed media artists, programmers, gamers, and representatives of companies exploring commercial and training applications. That is the beauty of VR, it is an open field, where corporates are turning to indies and cutting edge companies to provide them with the next great interactive experience who in turn are trying to discover just how far the boundries stretch. Continue reading
Virtual Reality has a growth curve pointing straight towards future consumer adoption. The most interesting developments are still happening on the periphery, and the VR scene is having its moment in Brighton.
If you listen to the mainstream media in Germany and the UK, you would think that Brexit is a done deal and definitely going ahead. Only a few question the results and the need for getting such an important decision past parliament first, where a majority is expected to block a potential move towards Brexit. Continue reading