Category: digital technology

A Digital Data Visualisation Manifesto


If you think ‘Big Data’ is just a buzzword, here are a few facts:

  • 90% of the data in the world has been created in the past two years
  • By 2020 it is estimated that for every human being, 1.7 Megabytes of data will be created every second
  • By 2020 it is estimated that the amount of digital data created in a year would reach 44 Zetabytes or 44 trillion gigabytes (Gant, 2007).
  • By 2025 it is estimated that number will increase to 163 zettabytes (research group IDC).

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Why should digital agencies be early AR and VR adopters?

Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR. Continue reading

Step 6. On Budget

Good - Cheap - Fast

This should ideally come as early on in the project as the brief, but as is the case with many creative project using emerging technology, you need to go through a discovery phase first where different options are researched before you can agree a more accurate budget. We look at ways to budget a creative project and tools for tracking time and effort.

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Top 10 Technology Trends for 2017

Here’s a look at some of the top trending technologies for 2017 with a few unashamed sci-fi references to go with them.

It is an interesting time, with many of the highlighted technologies having huge crossover potential, leading to headlines such as Unity poaches Uber’s machine learning head to tackle AI in AR/VR and Google’s AI Can Now Translate Between Languages It Wasn’t Taught to Translate Between.

These technologies are already in our everyday lives, but their prevalence, and perhaps our awareness of them, is only in its early stages.

Without further ado, here is a summary of Gartner’s Top 10 Technology Trends for 2017 and our take on them:

1. Artificial Intelligence and Advanced Machine Learning

The Characteristics of Smart Machines
The Characteristics of Smart Machines, Source: Gartner October 2016

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