Category: digital marketing

Top 10 Technology Trends for 2017

Here’s a look at some of the top trending technologies for 2017 with a few unashamed sci-fi references to go with them.

It is an interesting time, with many of the highlighted technologies having huge crossover potential, leading to headlines such as Unity poaches Uber’s machine learning head to tackle AI in AR/VR and Google’s AI Can Now Translate Between Languages It Wasn’t Taught to Translate Between.

These technologies are already in our everyday lives, but their prevalence, and perhaps our awareness of them, is only in its early stages.

Without further ado, here is a summary of Gartner’s Top 10 Technology Trends for 2017 and our take on them:

1. Artificial Intelligence and Advanced Machine Learning

The Characteristics of Smart Machines
The Characteristics of Smart Machines, Source: Gartner October 2016

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How to engage the unengaged and delight the disillusioned

How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality.

This prezi below will give you a brief overview of how we cut through the digital noise.

Social Media Survival Kit for freelancers and small businesses

What if social media were superheroes? Who would be the Silversurfer, Rogue or Spiderman of social media?

In this prezi, you will find an overview of the main social media platforms for freelancers and small businesses, a few facts, figures, trends, free tools for managing, monitoring and evaluating your social media work, tips, tricks, to do lists based on best practice and years of experience in the field.
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Digital PR and the world of blue sky thinking

If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to know everything there is to know in the world of digital…  Continue reading

Digital Marketing Trends in 2015

With the trend of major social networks such as Facebook giving prominence to paid for updates on their platform and others following suit, does it mean that social media is becoming less social for small businesses? Is it pay for play or get lost type of time? Does it mean that we will see more updates in social media from organisations that can afford to pay for having their voices heard? Continue reading