A lot of creative projects often go down to the wire, they are complicated by their very nature and there may be huge unknowns, especially if the project balances on the ‘cutting edge’. We have gathered some useful tools to help you plan, ensure positive communication between the creators and client, how to create a timeline, and how to assess risks and have a contingency even for the unknown unknowns. To start with, here is an outline of what should be included in a project plan…
Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of digital fortune. Ultimately, one of the best weapons you can carry to navigate your quest successfully is iteration.
You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are ephemeral and all you need at this stage is to capture glimpses. The most important rule is to have no rules and keep the ideas coming without judging them. Here we’ll gather some top tips for idea generation, welcome the weird and wonderful ones.
Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
With Brexit politics having entered homes and minds, having divided families and neighbourhoods, the benefits of multilingualism deserve some attention. If Brexit happens, then it might become harder for multilingual speakers to enter the UK whether they are clever or not.
If you listen to the mainstream media in Germany and the UK, you would think that Brexit is a done deal and definitely going ahead. Only a few question the results and the need for getting such an important decision past parliament first, where a majority is expected to block a potential move towards Brexit. Continue reading
How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality.
This prezi below will give you a brief overview of how we cut through the digital noise.