You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is start throwing ideas out there. But they need to be good, complete, totally on target, new, focused, articulate, right? Well, wrong. This is a wilderness and you can make of it what you will; ideas are ephemeral and all you need at this stage is to capture glimpses. The most important rule is to have no rules and keep the ideas coming without judging them. Here we’ll gather some top tips for idea generation, welcome the weird and wonderful ones.
Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
With Brexit politics having entered homes and minds, having divided families and neighbourhoods, the benefits of multilingualism deserve some attention. If Brexit happens, then it might become harder for multilingual speakers to enter the UK whether they are clever or not.
If you listen to the mainstream media in Germany and the UK, you would think that Brexit is a done deal and definitely going ahead. Only a few question the results and the need for getting such an important decision past parliament first, where a majority is expected to block a potential move towards Brexit. Continue reading →
How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality.
This prezi below will give you a brief overview of how we cut through the digital noise.
If you had a limited budget for marketing and PR (public relations), would you hire someone with a background in marketing, PR, social media, SEO (search engine optimisation), or digital communications? The lines between all of these disciplines are becoming more and more blurred with PR professionals being expected to be experts in social media, and digital communications managers to know everything there is to know in the world of digital… Continue reading →
With the trend of major social networks such as Facebook giving prominence to paid for updates on their platform and others following suit, does it mean that social media is becoming less social for small businesses? Is it pay for play or get lost type of time? Does it mean that we will see more updates in social media from organisations that can afford to pay for having their voices heard? Continue reading →