Category: Augmented Reality

Top ten tech trends for 2019

2019_tech_trends

Set in a dystopian 2019, the epic sci fi film Bladerunner correctly predicted overwhelmingly large digital billboards, flying cars, and computers that we would interact with through speech, though it didn’t necessarily see them fitting in our pockets. The film also depicted climate collapse through endless rains and androids that most people couldn’t tell from humans, but thankfully we’re not quite there, yet.

In 1983, a year after Bladerunner’s release, one of the fathers of sci fi writing, Isaac Asimov, was asked for his predictions for 2019 by the Toronto Star. They included ubiquitous computers and mobile devices, and their use and growth fuelled by an increasingly complex society, overpopulation, and pollution. His predictions were mostly impressively on the mark for a society that has gone through such a rapid transformation, especially considering the predictions were prefaced having to force the assumption that there would be no nuclear war. He signed off saying that 2019 would be a bridging point for far greater changes that would follow. Continue reading

Why should digital agencies be early AR and VR adopters?

Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR. Continue reading

Top 10 Technology Trends for 2017

Here’s a look at some of the top trending technologies for 2017 with a few unashamed sci-fi references to go with them.

It is an interesting time, with many of the highlighted technologies having huge crossover potential, leading to headlines such as Unity poaches Uber’s machine learning head to tackle AI in AR/VR and Google’s AI Can Now Translate Between Languages It Wasn’t Taught to Translate Between.

These technologies are already in our everyday lives, but their prevalence, and perhaps our awareness of them, is only in its early stages.

Without further ado, here is a summary of Gartner’s Top 10 Technology Trends for 2017 and our take on them:

1. Artificial Intelligence and Advanced Machine Learning

The Characteristics of Smart Machines
The Characteristics of Smart Machines, Source: Gartner October 2016

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Emerging Technology Trends in 2016

During your crystal ball gazing exercises you may or may not have come across the Gartner’s Hype Cycle of Emerging Technologies. Keeping an eye on Gartner’s yearly report can be useful and interesting as it shows what stage of development emerging technologies are at – from conception to maturity and mass adoption. It has been used since 1995 to show the common pattern of “overenthusiasm, disillusionment and eventual realism” that comes with each invention and new technologies. It is often used by companies as a guide for when new technologies should be adopted for maximum impact and value. Continue reading

How to engage the unengaged and delight the disillusioned

How do we create innovative experiences and digital media campaigns that engage the unengaged by fusing emerging technology and art, 3D body scanning, 3D printing, or projection mapping? You name it and we might have an idea or two that are waiting for a nudge from you to be turned into reality.

This prezi below will give you a brief overview of how we cut through the digital noise.

Wearable Technology meets Augmented Reality

There is a lot of hype around emerging tech such as wearable technology and augmented reality. Some industry fans go as far as saying that this is THE year of wearable technology.

According to Gordon Padkin from Freescale, one of the panellists at the Wearable Technology Show (10th-11th March), “barriers to entry from a software and electronics perspective are very low, so it’s a good time to join the industry.” He added that “50% of wearable technology ideas will come from start ups”.

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