Due to the continual state of digital flux in which we live, the nature of communication is constantly evolving and changing the way we consume information and interact. It is a digital jungle out there, but we like to dream big and we’re seeing some interesting developments in the worlds of creative media, marketing and AR and VR.Continue reading →
Three more weeks until the end of the 57th Venice Biennale! If you haven’t been, you better hurry or you would have to wait for a couple of years until the next Biennale. It’s the Oscars of the Arts World – one of the biggest and probably longest running international art exhibitions. This year, 120 artists were invited from all over the world and 86 countries commissioned installations to represent their nations to an audience of 500K visitors.
After your thing of beauty is unleashed upon the world, rather than just move straight on to the next project it is time to celebrate it. Now is a good time to sit down with the whole team and have a debrief session to talk about what worked well and what could work better in the future. Open a bottle of bubbly!
This should ideally come as early on in the project as the brief, but as is the case with many creative project using emerging technology, you need to go through a discovery phase first where different options are researched before you can agree a more accurate budget. We look at ways to budget a creative project and tools for tracking time and effort.
A lot of creative projects often go down to the wire, they are complicated by their very nature and there may be huge unknowns, especially if the project balances on the ‘cutting edge’. We have gathered some useful tools to help you plan, ensure positive communication between the creators and client, how to create a timeline, and how to assess risks and have a contingency even for the unknown unknowns. To start with, here is an outline of what should be included in a project plan…
Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments. You will have to slay the beast of doubt and offer up thanks and prayers to the Gods of digital fortune. Ultimately, one of the best weapons you can carry to navigate your quest successfully is iteration.