Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief, how to make it the touchstone for your creative project and what your Unique Super Power is all about.
In this seven step guide, we’ll be looking at the anatomy of a creative project. We’ll begin with the brief and idea generation, then look at how to capture that idea and turn it into a reality, the logistics of timelines and deliverables, and how to ensure the project achieves a happy and successful outcome.
It sounds too good to be true, but the old routine of slogging away at a screen for 8+ hours without a break as you ride caffeine spiked waves of exhaustion is making room for new and more intelligent working practices.
It is a fascinating time for VR developers and artists seeking new mediums, of which there is no shortage in Brighton. At the VR lab launch, which was part of the Brighton Digital Festival, I recognised musicians, mixed media artists, programmers, gamers, and representatives of companies exploring commercial and training applications. That is the beauty of VR, it is an open field, where corporates are turning to indies and cutting edge companies to provide them with the next great interactive experience who in turn are trying to discover just how far the boundries stretch. Continue reading →
Virtual Reality has a growth curve pointing straight towards future consumer adoption. The most interesting developments are still happening on the periphery, and the VR scene is having its moment in Brighton.
Augmented reality has been silently waiting in the wings while Virtual Reality has been busy tap dancing on the global media stage. AR has appeared to be a technological advancement loaded with potential that hadn’t quite found its niche and was too busy being overshadowed by its big brother VR, until the release of Pokémon Go.